7th Annual Holiday Haul on Palafox!

Posted: Oct 04, 2023 08:26 pm Updated: Oct 17, 2023 08:52 am

Get ready to kick off the holiday season with Downtown Pensacola and the shops on Palafox on Wednesday, Nov. 8th from 5-8pm, when you'll find shopping deals, holiday drinks, special pop up vendors, Santa himself, and more! 

This year's Holiday Haul will be larger than ever with even more shops joining in on the fun. The First City Lights Festival will light up all of Downtown with the magic of the season at 5pm, with help from Santa Claus. Santa will also be visiting all the shops participating on Palafox, so get your Christmas lists and cameras ready for a great time!

3:30pm Meet & Greet with Santa at the Pensacola Museum of History. 
Bring your own camera and enjoy an early visit with Santa before the Holiday Haul kicks off. (*Line will close promptly at 4:45pm).

5:00pm Santa turns on the holiday lights to light up Downtown Pensacola! 
Watch Santa magically turn on the lights in front of the Christmas tree at the Pensacola Museum of History! 

5:10 pm Santa rides down Palafox Street and joins the Shops of Palafox for the 7th Annual Holiday Haul.

5:15-8:00pm Holiday Haul kicks off and Santa visits all participating shops and visits with guests and shoppers.


  • Bodacious Shops 
  • Pure Pilates 
  • Maker’s Coffee Co. 
  • Don Alan’s 
  • Pure Health & Wellness 
  • Rusted Arrow Mercantile 
  • Jo Rich Beauty 
  • Sparkle 
  • Parlor Doughnuts 
  • Bluetique 
  • Indigeaux Denim Bar 
  • Innerlight Surf Shop 
  • Peterbrooke Chocolatier 
  • The Cycle Joint 
  • Gray Boutique 
  • First City Bee Co. 
  • Jewelers Trade 
  • Elebash