Consistently named the top holiday event in Florida, Winterfest is a month-long celebration of live performances, an Elf Parade, Santa, Reindeer Games, performance trolley tours and much more!

This holiday season experience music, shopping, dining, art and nightlife under a canopy of half a million white lights illuminating downtown Pensacola’s historic parks, shops and galleries.

Special thanks to our sponsors: Gulf Power, Shops of Southtowne, JAH Power Services, Inc., Service Electric Co., Roberson Underground Utility, LLC, L30 Consulting, LLC, Visit Pensacola.

Just in time for holiday shopping and exploring, the Downtown Improvement Board is gifting free on-street parking to visitors during Parking Amnesty Week, Dec. 15-22. Happy holidays! 

Farm-fresh produce, flowers, plants, baked goods, crafts, fine art and antiques are just a few of the items offered by vendors at the Saturday market in Downtown Pensacola.

Voted 2016 Best of the Coast: 

Best Outdoor Market/Farmer's Market,
Best Place to Buy Local Produce and
Best Free Thing to Do.

Creating a great experience for Downtown Pensacola business and property owners, residents and visitors is the core mission of the Downtown Improvement Board, and every interaction is an opportunity for us to get better. Please take a moment to let us know what you think about downtown and the DIB.

The votes are in, and Downtown Pensacola is celebrating its selection as Florida's Greatest Place. Great Places of Florida, an award program of the Florida Chapter of the American Planning Association, highlights Florida's great communities and the great people that comprise them.

One Friday evening each month, Palafox Street—of America's "10 Great Streets"—closes to traffic and transforms into an outdoor festival of art, music and food. Gallery Night is the perfect opportunity to experience downtown Pensacola's thriving art scene and eclectic mix of sights, sounds and flavors.