A colorful Umbrella Sky is flying high above Jefferson Alley! The original Pensacola Umbrella Sky Project debuted in 2017 and quickly became one of downtown Pensacola's most photographed destinations.

Find the unique, the one-of-a-kind, the delicious and the off-beat at Palafox Market! Ride the free trolley between the two market locations at MLK Plaza and Plaza Ferdinand Saturdays from 9am-2pm.

Dating back 450 years as the first European settlement in the United States, Pensacola has a rich and colorful history, and the heart of the city is its downtown. Come see why it was voted "Florida's Greatest Place" in a poll by the American Planning Association.

The New Palafox Project is a $10 million reinvestment improving infrastructure, safety, accessibility, and the visitor experience—modernizing our iconic street while preserving its historic character.

Give the gift of Downtown Pensacola! One digital gift card. So many local favorites. Shop. Dine. Sip. Explore. And support local businesses while giving the perfect gift.

One Friday each month, Palafox Street closes to traffic and transforms into an outdoor street festival. Gallery Night is the perfect opportunity to experience Downtown Pensacola's thriving art scene and eclectic mix of sights, sounds and flavors.

Jefferson Street Garage Art is Pensacola's largest mural, a 3,000 sq. ft. work painted on the easterly facing wall of the downtown Pensacola parking garage created by local artists Evan Levin and Ashton Howard.

Take in the fresh air and enjoy the beauty of a Gulf Coast sunset or a breaktaking Blue Angels Practice sailing with Pensacola Bay City Ferry, departing from Downtown Pensacola!

Held on the first Friday of each month from 5:30 to 7:30 p.m., First Fridays Art Walk invites residents and visitors to experience downtown’s galleries and creative spaces at their own pace, with complimentary trolley transportation connecting participating locations.

Fall shopping event features seasonal sips, live music, new Fall merchandise, special deals and the chance to win multiple prizes from 23 participating downtown businesses

This fall, one of downtown Pensacola's most recognizable buildings is getting a transformation that will probably make anyone walking down the street stop mid-stride.