DIB Giving Away 50 Free $25 Gift Cards with New “I [Heart] Downtown” Shopping Promotion

Posted: Jun 22, 2020 04:20 pm Updated: Oct 18, 2023 12:25 am

The Downtown Improvement Board (DIB) is giving away 50 $25 gift cards to downtown shoppers through a new gift card matching program that launches June 22 at 12:00 p.m. to incentivize downtown shopping and emphasize the importance of supporting local business. To enter, participants must purchase a gift card from and submit proof of purchase through the online entry form on the website.

For the first 50 gift cards receipts submitted, the Downtown Improvement Board will match up to $25 in value for each purchase. Participants will be limited to one free gift card per person.

“Downtown Pensacola is full of local shops, restaurants and bars offering a diverse selection of unique products and experiences for shoppers,” said Lissa Dees, Executive Director of the Downtown Improvement Board. “We’re excited to give an added incentive to visitors and residents of Downtown Pensacola, to help support our local business owners during this time of economic recovery.”

How It Works:

  1. Shop online for a downtown gift card at from June 22 12:00 p.m.
  2. Submit copy of your receipt through our online entry form at
  3. The DIB will purchase a gift card from the same business and match your purchase up to ($25) for the first 50 gift cards that are purchased. The DIB will then send you the e-gift card via email.