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March Wine Madness

Posted: Mar 13, 2026 09:57 am Updated: Mar 17, 2026 05:39 pm

Stop what you’re doing… because this might just become your new favorite springtime tradition in Downtown Pensacola. 

 

Forget basketball brackets — this year it’s all about March Wine Madness, presented by Levin Papantonio Law Firm. Think bracket-style competition, but with wine instead of hoops (and a lot more sipping).

 

Over the course of 6 weeks, 16 wines will go head-to-head in a friendly tournament, and you get to help decide the winner. Participating downtown businesses will host weekly tastings featuring the wines competing in each round.

 

When you visit a location, simply check out the tasting card, scan the QR code, and vote for your favorite. It’s that easy.

 

Follow along on our socials to see which wines advance to the next round, then head downtown to taste the matchup for yourself.

 

The event schedule is as follows:

Sweet 16 - March 19

  • Hemline
  • Colette
  • 86 Forks
  • AJ’s Market and Ice Cream

Sweet 16 - March 26

  • Rusted Arrow
  • Indigeaux Denim Bar and Boutique
  • Sarah Soule Webb
  • Bluetique

Elite 8 - April 2

  • Bodacious
  • Pure Pilates

Elite 8 - April 9

  • Jewelers Trade Shop
  • Elebash Jewelry Co.

Final 4 - April 16

  • Scout Boutique
  • Don Alans

CHAMPIONSHIP - APRIL 23

  • The Wine Bar on Palafox 

 

Sip. Scan. Vote. Repeat. 

 Grab your Wine Madness tickets:

https://bit.ly/4umC4JL

Stay tuned… the bracket is about to begin.