The holiday season is the perfect time to shop small, discover local favorites and give back to the businesses that make Downtown Pensacola special. The Downtown Improvement Board and downtown merchants are bringing back the popular “All I Want” Downtown Giveaway, giving shoppers and diners even more reasons to make downtown part of their holiday plans.

Running November 4 through December 20, 2026, the holiday giveaway offers chances to win weekly prizes and Downtown Pensacola gift cards with a total value of $1,000.

Here’s How to Enter

Participating is easy, and there’s no limit to how often you can enter!

• Shop, dine and explore downtown. Visit your favorite local shops, restaurants, bars and galleries.
• Save your receipts. Purchases must be made between November 4 and December 20, 2026.
• Upload your receipts online. For every $10 spent at a downtown business, you’ll receive one entry into the giveaway.

The more you spend at participating downtown businesses, the more chances you have to win. Weekly prize drawings give shoppers opportunities to win throughout the holiday season, with Downtown Pensacola gift cards adding even more local shopping power.

Give Local. Shop Local. Celebrate Downtown.

From unique gifts and one-of-a-kind finds to festive meals, drinks with friends and holiday outings, Downtown Pensacola offers plenty of ways to make the season special. Every purchase helps support the independent businesses, restaurants, galleries and local entrepreneurs that give downtown its character.

The “All I Want” Downtown Giveaway is a fun way to celebrate those businesses while encouraging residents and visitors to keep their holiday spending close to home.

Whether you're checking off your gift list, planning a night out or simply enjoying the holiday atmosphere, your next downtown purchase could put you in the running for a prize.

Make downtown part of your holiday tradition — and you could win while you shop!

For contest details, receipt uploads and updates throughout the holiday season, visit downtownpensacola.com/AllIWant and follow Downtown Pensacola on social media for weekly prize announcements and more.

Shop local. Win local. It’s all you want for the holidays!