Attention Downtown Shoppers: There’s a sale… everywhere!

Thanks to the 2021 Florida Back to School Sales Tax Holiday, clothing items priced at $60 or less each, as well as computers and other school supplies, will be tax-free from July 31 to August 9.

The most wonderful time has to be the holidays in Downtown Pensacola! The season officially kicked off on Black Friday, when Winterfest and the First City Lights Festival turned downtown into an enchanting Winter Wonderland with trolley rides, performances, and visits with Santa under the glow of more than half a million white lights illuminating downtown Pensacola’s historic buildings, parks, shops, galleries and public spaces. Winterfest events will run through December 24 and the lights will glow through January 16th. But there is a new holiday attraction this year that you and your family do not want to miss. A giant, lit Christmas tree that reacts when you sing? Tell me more!

What’s better than shopping for unique and beautiful gifts and noshing at your favorite restaurants in Downtown Pensacola this holiday? Shopping and dining with a chance to win dollars! Because who couldn’t use a little extra Christmas money during Holidays of 2020?

Along the gulf coast, 2020 has been a chaotic year, to say the least. Hurricanes and flooding, COVID-19—who knew that this year would bring so many challenges? Downtown Pensacola certainly saw its share of impacts, but as we entered January, street closures due to construction were one of the biggest concerns. Looking back now, those first few weeks of 2020 don’t seem quite so bad. 

The Winterfest team is dedicated to safely celebrating the holidays with the community and after months of planning, they’re excited to provide a magical experience for the people of Pensacola and all of our holiday visitors.