Talking Trash: DIB's New Sign Campaign Uses Humor to Help Prevent Litter
Posted: Aug 6, 2020 6:22 PMUpdated: Sep 24, 2020 11:30 PM
The Downtown Improvement Board is on a mission to help you locate–and use–a downtown trash can. The organization recently launched a sign and sidewalk decal campaign that relies on humor and positive reinforcement to address a longstanding litter problem. It is designed to achieve something that’s not easy to do: make it fun to use a trash can.Litter isn’t unique to Pensacola but it’s a problem that has gotten more prevalent as downtown has flourished. A 2009 Keep America Beautiful study showed that litter cleanup in our country costs more than $11.5 billion each year. It also adversely affects tourism, retail and restaurant sales, property values and the quality of life for everyone who lives, works and visits. DIB ambassadors picked up 43,895 pounds of trash in the district during the first six months of its fiscal year, Oct. 1, 2019-Mar. 31, 2020, and keeping downtown clean ranks among the top goals on the DIB’s priority list. “Downtown Pensacola is a high-traffic core that shapes the overall perception of our city,” said Dees, executive director of the Downtown Improvement Board. “When it comes to keeping our sidewalks clean, there really is no excuse for not figuring this out.” Though litter is a serious issue, Dees hopes that a litter prevention campaign based on humor will get people talking—and disposing. “We’re tackling the challenge of making people stop and think,” Dees said. Quotes such as “Fill me up, Buttercup,” and “Talk dirty to me,” basketball free-throw lines and a hop-scotch board give people an incentive to engage and use a trash can instead of leaving their cigarette butt, napkin or other debris on the sidewalk or street, she said. “Combined with additional trash receptacles we installed over the past year, the anti-litter campaign will hopefully change behavior and be a vehicle for a long-term, sustainable change for downtown.”The DIB’s mission statement is to enhance the district’s quality of life and economic success by creating a cleaner, safer and more enjoyable environment, and the anti-litter initiative is designed to spread awareness of the issue and incite action in a light-hearted way. Here are some other ways that the DIB is working towards its mission.COVID-19 Safety:The DIB also recently installed sidewalk decals to educate downtown residents and visitors on CDC safety guidelines. The decals communicate ways for the public to remain safe and healthy amid COVID-19 and support the City of Pensacola mandate issued on June 26 that requires all patrons and employees at businesses within City limits to wear a protective face mask. To assist in the implementation of this city order, The DIB is also providing free face coverings to its downtown merchants, while supplies last.
UPDATED: Pensacola DIB Seeks Qualified Candidates to Apply for the Executive Director Position
Posted: Aug 3, 2020 6:12 PMUpdated: Aug 17, 2020 4:48 PM
[THIS JOB POSTING WAS CLOSED ON FRIDAY, AUGUST 14]Downtown Pensacola, Florida:Pensacola, Florida is known for its laid-back, coastal way-of-life, long and storied history and diverse culture. Pensacola’s downtown is full of historic sites—virtually every brick sidewalk and city park is directly connected to America’s earliest colonization. Historic Pensacola, made up of 28 sites, structures, programs and exhibits in Downtown Pensacola including the Pensacola Museum of Commerce and the Pensacola Museum of Art—is managed by the University of West Florida to preserve local history for the benefit, education and enjoyment of the public. Contrasting and complementing downtown’s rich history is an eclectic mix of chic shops, modern galleries and trendy restaurants dotting historic Palafox Street, the main downtown thoroughfare that the American Planning Association named one of America’s “10 Great Streets.” Gourmet food trucks, water views and award-winning fine dining coexist, while relaxed Southern-style sums up the unique shopping atmosphere among crape myrtle-lined streets and shaded city parks. On Saturdays, a fresh farmer’s market, Palafox Market, serves up locally harvested vegetables, fruits, honey and goods. The Pensacola Downtown Improvement Board:The Pensacola Downtown Improvement Board (DIB) is an independent state agency funded by a special tax levy on properties within its district boundaries. The district consists of 40 blocks that encompass the urban core of downtown Pensacola, Florida. The DIB exists to continue the removal of commercial blight, enhance property values, encourage economic development, attract commercial and residential development into the urban core, and beautify Downtown Pensacola. Downtown Improvement Board Executive Director:The Executive Director is the senior professional employee who performs administrative and professional work in directing and coordinating the activities of the Downtown Improvement Board. The Executive Director reports directly to the Board of Directors (“Board”) and serves at the pleasure of the Board. The Executive Director has responsibility for leadership, oversight and daily supervision for the operations of the DIB. This includes (but is not limited to) budgeting, planning, marketing, and policy formulation as well as direct supervision of DIB staff. The Executive Director represents the organization throughout the community.The Executive Director is responsible for directly reporting to the Board all financial and operational matters and for implementation of board policy. The Executive Director also acts as Secretary to the Board. The Executive Director shall perform all such other duties and functions as may be required by Board directive or through DIB bylaws.General Duties and Responsibilities, including but not limited to the following:Coordinates and implements approved programs including strategic planning, and related program activities and major events.Oversees the daily operations/activities of the DIB office including financial administration of the approved budget, and development and maintenance of administrative procedures, including purchasing. As a taxing entity, the DIB generates public funds for the majority of its revenue, which requires fiscal management of public funds.Attends all meetings of the Board, all meetings of the various committees and provides staff support and guidance to the Board, insuring minutes are kept and distributed in a timely fashion.Maintains a complete membership address listing of all businesses in the DIB.Establishes and maintains an effective contact network through liaison/interface with key individuals, organizations, government agencies and special interest groups in order to promote the interests of the DIB, demonstrating initiative and proactive.Coordinates yearly program of work and budget submission to the DIB.Serves as spokesperson for the DIB with the media on matters of Board policy and initiates. Serves as the primary spokesperson on DIB programs.Develops and conducts on-going awareness and education programs designed to enhance community understanding of the DIB goals.Attends conferences and training sessions and remains current (state of the art) with professional material and standards.Contacts: DIB Staff. Continuous contacts with DIB Staff and responsible for developing and supervising a cohesive team-oriented approach to meeting the DIB’s primary goals including the hiring, terminating, promoting and/or demoting of DIB Staff. Additionally, the Executive Director shall complete written annual evaluations for each of the DIB Staff by the last day of the eleventh (11th) month of the Term of this Agreement using an evaluation form prepared by the Executive Director and approved by the Board.Customers: Routine interaction with community leaders, officials and business leaders. Contacts with walk-ins, telephone inquiries and members of the community, thus requiring courteous, professional communication.Volunteers: Routinely interacts with volunteers to ensure successful accomplishment of DIB programs and policy implementation.Accountability: The Executive Director reports directly to the Board. Assigned work is performed independently and individual must be proactive, exercise initiative and judgment in the performance of duties. Responsibility for determining urgency and priority of workload. Duties and responsibilities involve weekends and evenings, requiring flexibility in working hours.Required Qualifications: Education and professional experience should include one or more of the following: marketing, communications, economic development, public administration, city planning, historic preservation, or small business development. Graduation from a 4-year college or university and two years related experience.Job Knowledge/Skills. Experience working with volunteer boards, committees, coordinating events and activities and ability to establish and maintain effective working relationships with the general public and municipal officials. The ability to manage multiple tasks with time constraints is frequent. Knowledge of principles and practices of downtown management; ability to operate computer software programs, including word processing and database. Ability to communicate effectively orally and to produce written materials.Physical Demands: Work is generally performed in an office setting which requires sitting for periods of time, often interrupted with telephone calls, interspersed with staff, volunteer or member visits. Occasional light lifting up to 25 pounds.Send Resumes to: Pensacola Downtown Improvement Board, 226 S. Palafox Place, Suite 106 Pensacola FL 32502NOTE: All expressions of interest and resumes must be received at above address by 5:00 pm CST on Friday August 14, 2020 to be considered for this position. Resumes received after this time will not be considered.For more information, visit:
DIB Giving Away 50 Free $25 Gift Cards with New “I [Heart] Downtown” Shopping Promotion
Posted: Jun 22, 2020 4:20 PMUpdated: Jun 22, 2020 4:21 PM
The Downtown Improvement Board (DIB) is giving away 50 $25 gift cards to downtown shoppers through a new gift card matching program that launches June 22 at 12:00 p.m. to incentivize downtown shopping and emphasize the importance of supporting local business. To enter, participants must purchase a gift card from and submit proof of purchase through the online entry form on the website. For the first 50 gift cards receipts submitted, the Downtown Improvement Board will match up to $25 in value for each purchase. Participants will be limited to one free gift card per person. “Downtown Pensacola is full of local shops, restaurants and bars offering a diverse selection of unique products and experiences for shoppers,” said Lissa Dees, Executive Director of the Downtown Improvement Board. “We’re excited to give an added incentive to visitors and residents of Downtown Pensacola, to help support our local business owners during this time of economic recovery.”How It Works:Shop online for a downtown gift card at from June 22 12:00 p.m.Submit copy of your receipt through our online entry form at DIB will purchase a gift card from the same business and match your purchase up to ($25) for the first 50 gift cards that are purchased. The DIB will then send you the e-gift card via email.
Normal Parking Enforcement Returns to Downtown Pensacola
Posted: May 28, 2020 2:21 PMUpdated: May 28, 2020 2:21 PM
Following a two-month pause in parking enforcement in public parking lots and spaces located in the downtown district, the Downtown Improvement Board (DIB) on May 26th approved its parking committee’s recommendation to resume normal operations effective Friday, May 29th. Parking enforcement downtown was all but suspended in the wake of the COVID-19 pandemic and during the State of Florida “Safer at Home” orders.  “Within the DIB district there are many different users competing for the same spaces, so managing the parking inventory is critical,” said DIB Executive Director Lissa Dees. “Now that traffic is returning downtown, limits on parking duration will help to increase turnover so that more people can use the same number of parking spaces,” she said. Dees said that despite returning to normal operations, the DIB plans to take a phased-in approach and give first-time offenders a written warning. “People are ready to return downtown with their families and friends, and we’re ready to welcome them. Our goal is to ease traffic flow so that everyone has an equal opportunity to park near their favorite downtown businesses.”  Dees reminded that while there are marked handicapped spaces, any DIB-managed space may be used free of charge when an official, current handicap-accessible tag is visibly displayed. A full list of parking rates and information about how to find and pay for parking downtown may be found at  COVID-19 / DOWNTOWN PARKING FAQ How do I contact Pensacola Downtown Parking Management District (DPMD)? You can contact DPMD by calling (850) 434-5372 or emailing [email protected]  What is the safest way to pay for parking? While pay machines are being continually sanitized for the health and safety of the community, we strongly recommend downloading the Passport Parking app from the Google Play or App Store and paying online. How do I pay for a parking citation?We encourage you to pay for parking citations either by phone at 1 (866) 890-2807 or online at  How do I appeal a parking citation?You can appeal a citation by mail by following the instructions on the citation or online at: 
Palafox Closes to Cars on Sundays Through June
Posted: May 27, 2020 6:49 PMUpdated: May 27, 2020 6:50 PM
In the wake of COVID-19, a section of Palafox Street in downtown Pensacola is being closed to vehicle traffic for "Sunday Strolls" every Sunday in May and June to promote safe outdoor retail and restaurant activities and support local businesses. Palafox Street from Garden Street to Main Street is closed to vehicle traffic from 10 a.m. to 9 p.m. every Sunday through the end of June. "Closing the street to vehicular traffic provides additional space for downtown visitors to more easily practice social distancing and supports local businesses," said Mayor Grover Robinson when announcing information about "Sunday Strolls."The City provided the following list of rules guidelines for businesses and individuals which must be adhered to:Only businesses with an existing License to Use from the City of Pensacola may use the space in front of their business for outdoor seating or retail expansion. Businesses that do not have an LTU are not allowed to put furniture or other items in the sidewalk in front of their business. Businesses with existing LTUs are asked to please review their approved LTU plans and ensure they remain in compliance with the rules included in their LTUs. Businesses may not place furniture or other items in the street.Businesses must remain in compliance with any applicable Americans with Disabilities Act laws. All areas must remain ADA accessible. Do not gather in groups larger than 10 people. Maintain at least 6 feet of distance between yourself and others whenever possible.Residents are encouraged to come support local restaurants and businesses as they enter economic recovery, but everyone should continue to follow guidelines from the Centers for Disease Control and Prevention to help prevent the spread of COVID-19. Individuals who are sick or who are at a higher risk for severe illness from COVID-19 are encouraged to stay home.